Brains, Brands &
Behavioral Oddities

I work at the intersection of strategy, psychology, and practical sense. Sometimes it works beautifully. Sometimes it's just interesting.

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Relax. Nothing for
sale here

I've helped
brands grow

Some grew fast. Some grew up. From start-ups to major retailers, I've led marketing teams that delivered results.

Work with me

I turn guesses
into charts

Minds shape markets.
I study both

Curious about how we think, decide, and act — I dive into behavioral economics, social psychology, and what it all means for real-world strategy.

My Learning Journey

I probably own more
notebooks than shoes

Together we can

From public innovation projects to civic tech experiments, I try to contribute where it matters. It's not always easy, but it keeps things interesting — and occasionally useful.

See community work

Volunteering: unpaid,
unpredictable, unforgettable